The service product requires consideration of the range of services provided, the quality of services provided and the level of services provided.
Price considerations include levels of prices, discounts allowances and commissions, terms of payment and credit.
The location of the service providers and their accessibility are important factors in services marketing.
Promotion includes the various methods of communicating with markets whether through advertising, personal selling activities, sales promotion activities.
All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer, and other customers in the service environment.
The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service.
The actual procedures, mechanism and flow of activities by which, the service is delivered the service delivery and operating systems.
These are all of the supportive elements that influence the other elements in service design. They include all of the digital and physical supporting artifacts required for a service's success, such as office space, social media, websites.
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